Change
always has the meaning of life in this world. The things, which keep on change,
are considered the living things. The same thing is related to digital
marketing also. Search engines are applying drastic changes in their algorithms
now to provide more user friendly websites and Google has the major
contribution in it. SEO industry is just trying to provide best practices in
its field according to the changes made by Google and it is expected that the New
Year will come with more changes in the field of digital marketing and SEO
campaigns.
As
described before, search engine optimization has been changing drastically since
2011 and these changes have changed the concept of marketing internationally.
It is what the marketing is on internet. For explaining changes in SEO and
digital marketing, some of very best educated ideas are being shared with you.
Content Writing – Google’s main Focus
The
content should be relevant and as per the keywords and audience requirement.
Google focuses more on content so the most important thing for SEO is the content
of the website. Now the value of keywords has now decreased and quality of the
content is more reliable for digital marketing. This does not mean that you
should leave the keywords now; rather you should write custom content but more
focus should be on words.
SEO is possible only when Mobile Versions are
available
Some
years back, there was no need of mobile versions and mobile applications for
websites in digital marketing but now this trend has been vanished. The basic
ingredient of SEO is now the mobile friendly applications. It is due to the
fact that mobile searches crossed desktop searches officially in January 2015.
If you have no mobile versions or mobile applications, you will now definitely
loss 35% of the traffic definitely.
Link Building is still the key but relevancy has the
meaning now
Link
building is still very important for SEO campaigns but some changes are now
being implemented. Now back links which are coming to and from other websites
should be from relevant websites. Now the links are more focused on content
whether it belongs to the website or not.
Visual Based SEO is important now
Quality
content including visual based SEO is now attracting more viewers and those
pages, which have images, videos and graphics have more acceptance. Video
marketing is now a new trend in SEO and getting popularity internationally.
Negative SEO is a Threat
Sometimes
before, negative SEO has some chances of survival but now Google has made such
changes due to which the chances of negative SEO are minimized. Now you can
only be fair for digital marketing and SEO campaigns. Now it is the biggest
threat for business owners so they should be very careful about negative SEO.
Importance of Social Signals has increased
Social
signals are now become more reliable for the websites and the importance of
these signs are now as important as the content also. Experts are now expecting
that content and social signals will be now more related and integrated in very
near future.
For
concluding, we can say that SEO trends are now changed and now new practices
are in use now. Some of these new practices have been discussed here which will
helpful for the readers.
Visit us for more
information at http://www.top3.com.sg/seo/